In the fray from the Kannauj Lok Sabha seat, Mr Yadav took it upon himself to drum up support for his wife, Dimple Yadav, and three cousins, who are all in the fray.
Earlier in the campaign, Mr Yadav forced the BJP to recalibrate its narrative, somewhat even sending it on a backfoot, when he retorted to the ruling party’s jibe of nepotism, saying those with no family had no right to call out others.
The rebuttal sent the entire BJP brass, as well as grassroots workers, to append “Modi ka Parivaar” in their social media bios.
The SP had given 18 seats to Congress, one to TMC, and fielded its own candidates in the remaining 80 constituencies.
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